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11 Ways to Write the Best Headlines for Your Content

As they say, “content is the king,” which means good content can do wonders for your business. The words play with your reader’s minds and make them want to know more about your business. A good and catchy headline can make or break your content strategy. Remember that headlines are not about you or your company; they’re about your audience and what they want. So keep that thing in mind as you brainstorm headline ideas. The average person reads at least 300 words per minute which means you have a very limited time to capture their attention. Most people only read the headline of your article, and if it’s not interesting, they will move on. Here are the expert tips for writing the best headlines for your content:

Clear and To the Point

A headline is a mirror to the article. It should be clear and to the point. A too-long or confusing headline will lose the reader’s attention. Keep it simple, precise, and short, and make sure your headline reflects the main theme in your article. If your blog or content headline is too short, it may not pack the punch it needs to grab attention. Instead, try to use around six to eight words for your headline. The perfect headline length is usually around 60 characters.

Use Keywords

Your headlines should contain keywords that are relevant to your article. It will help improve your SEO and ensure that your content is easily found online. Including keywords in your headlines also helps you target a specific audience. For example, if you’re writing an article about social media marketing, including the keyword “social media” in your headline will help you attract readers interested in that topic. The key is to use keywords relevant to your article and make sure they’re catchy and interesting.

Use Active Voice

When writing headlines, it’s important to use an active voice. It means that the main subject or theme of the sentence is doing the action. For example, “The best way to improve your writing” is in active voice. This is because the subject (best way) is doing the action (improving). On the other hand, “Ways to improve your writing” is passive voice. This is because the subject (ways) is not doing anything; rather, the object (your writing) is being acted upon. Your headlines will be more direct and easier to understand when using an active voice.

Use Power Words

Power words evoke a strong emotional response from your readers. They can be used to make your headlines more interesting and exciting. For example, instead of saying “How to improve your writing,” you could say “How to transform your writing.” The word “transform” is a powerful word that immediately grabs the reader’s attention. The use of power words can make a big difference in how your headlines are received. It also helps if the power words you use are relevant to your topic.

Be Concise

No one wants to read a long, drawn-out headline. Be concise and to the point. An effective headline should be able to communicate what your article is about without being too wordy. Your headlines should be as concise as possible. It means using as few words as necessary to get your point across. In general, you should aim for less than ten words long headlines. Anything longer than that risks losing the reader’s attention.


Your headline should be interesting enough to make the reader want to learn more. A good headline will pique the reader’s curiosity and make them want to click through to read your article. An interesting and enchanting headline will also make people want to share your article with their friends and followers. It’s a win-win! On the contrary, a boring headline will do the opposite. The article’s headline is your first and sometimes only chance to make a good impression, so don’t waste it!

Avoid Clichés

Using clichés in your headlines is a huge no-no. Clichés are overused and tired, making your headlines seem unoriginal. Plus, using clichés can turn off potential readers looking for something new and fresh. Instead of using the same old tired phrases, get creative and create something original. The effort will be worth it in the end. However, if you find it difficult to make a good headline, you can use tools for help, like a headline analyzer. And by using CouponGot coupons and promos, you can save on the subscription cost too!


Your headlines should be newsworthy, which means they should be interesting and informative. To make it newsworthy, ask yourself if someone would want to read your article based on the headline alone. If the answer comes in no, you need to develop something better. The goal is to make people want to learn more about what you have to say, so make sure your headlines are attention-grabbing.

Short and Sweet

Your headlines should be concise and to the point. You want to make sure that your readers can easily understand your article. Avoid using long, complicated sentences or jargon that may confuse your readers. Keep it simple and straightforward. An expert rule is to keep your headlines under 60 characters. In addition, make sure your headlines are clear and direct. Ask yourself, would someone be able to understand what my article is about just by reading the headline?

Simple Yet Tempting

The headline is the main frame of your article, so make sure it’s something that will interest your readers. You want to entice them to read more without giving too much away. Use strong words that pack a punch and leave readers wanting more. You may also want to consider using numbers in your headlines. Studies have shown that headlines with numbers are more likely to be clicked on. Some tools and software also help create catchy headlines, like CoSchedule’s Headline Analyzer. And by using coupons, you can save on the cost of these tools too!

Stick to the Message

Your headline should be reflective of the main theme in your article. If your article is about tips for eating healthy, your headline should be “Top Tips for Eating Healthy” or “Healthy Eating Tips to Help You Feel Your Best.” You’ll be more likely to interest readers looking for specific information by staying on message. 

Tips to Make Your Headline More Visible

Some Tips to Make Your Headlines irresistible:

  • Make a list of potential headlines and then choose the best one.
  • Use power words that pack a punch.
  • Keep it short, precise, sweet, and to the point.
  • Consider using numbers in your headlines.
  • Use strong verbs that convey action.
  • Use keyword-rich phrases.
  • Make sure your headlines are grammatically sound.
  • Avoid using jargon.

Proofread your headlines before you hit publish!

The Bottom Line

The best headlines are clear, concise, and to the point. By following the expert’s tips outlined above, you can write headlines that will grab attention and entice readers to read your content. Remember to keep it simple, and don’t get too creative with your headlines. After all, the goal is to communicate what your article is about, not to confuse your readers.

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