The 5 major benefits of Microsoft Azure

Microsoft Azure boasts more than a dozen perks when it goes head-to-head with competitors, with the biggest rival being AWS (Amazon’s Web Services). Picking the right service will depend on a number of factors, including what type of services you want to use, how much you expect to scale, and the way you handle your billing with Azure consulting services. 

While there are many perks to enjoy, these are the 5 primary benefits of Azure storage:

  • Speed of service
  • Enhanced flexibility
  • Integrated delivery pipeline
  • Disaster recovery
  • Security

Each customer of Microsoft Azure’s cloud services will probably name a different reason for why they’re loyal to the brand. But we’re exploring these 5 because they’re the most popular reasons for using Azure, and for migrating to the cloud in the first place.


  • When most people think of speed and the cloud, they consider things like ping rates, jitter, lag, and so on. Microsoft Azure’s definition of speed is something else entirely, but they do put an emphasis on placing data centers worldwide to give users the best chance of getting their data when they need it.
  • Speed, in this case, refers to a few things that Microsoft Azure handles very well, including:
  • How quickly teams can create, test, and deploy new applications
  • How quickly you can scale your existing capacity by upgrading service plans or adding new features
  • How quickly you can recover data from your backups, offsite storage centers, or virtual machines
  • How quickly you can utilize AI and machine learning (ML) to process large amounts of data, analyze it for the most useful results, and get summarized recommendations from that data.

Automated solutions

In theory, businesses that use a powerhouse like Microsoft Azure to handle their day-to-day data, storage, and processing needs can see a significant improvement in start-to-finish times for most processes. Microsoft has developed some of the most fully-automated solutions in an environment that can change when you need it to even at a moment’s notice.

Robust templates

Since they also provide many pre-built tools, such as templates and best practice guides, you don’t have to create anything from scratch unless you want to. That results in a quicker time to market for whatever you are working on.

Enhanced flexibility

One of the key benefits of using Azure is the way it shines in the flexibility department with its simplified scalability. Accessing more resources requires only a simple click to upgrade service levels, and companies are free to reduce these higher service levels when they no longer need the extra storage, computing, or support with Azure consulting services. 

Flexible service levels

Because companies pay for only what they use, there’s a true sense of freedom to move between tiers so you can maximize budgets and ramp up resources as needed.

Flexible storage locations

It’s also a global solution. With more than 40 data centers around the world, Azure allows you to back up data in more than one place. This diversifies risk and also gives you options for speed, customer service, and compliance in the cases where geography matters.

Flexible coding languages

Of the major benefits of Azure Cloud, the most exciting may be their commitment to open source. All languages and frameworks fit into Azure applications. This gives developers the latitude to come up with the best ways to showcase their product, service, or app.

Integrated delivery pipeline

  • There’s so much that goes into creating an amazing digital product or service. Microsoft Azure has thought of pretty much everything, even ensuring a complete end-to-end suite of services so you can get the work done without continually asking, “Is this going to work with what we have already developed?”
  • One of the fatal flaws that comes from thinking of Azure as just a “cloud” provider is that you miss out on the concept of a full and unified delivery pipeline. Everything from source control to testing to integration to delivery can happen from inside a single environment. That’s something that’s impractical to expect from a homegrown infrastructure of diverse tools.
  • Azure is also careful to roll out new updates without disruption to existing applications and services. The developers think ahead as to whether upgrading one cloud service will disrupt the functionality of another, which means they consider their entire suite of services when creating security patches, bulking up features, and creating more service levels.
  • In other words, you don’t have to wonder if one Azure service will “break” another Azure service. This is something you can’t guarantee when you mix and match application programming interfaces (APIs) from different vendors without a unified umbrella like Azure.

Disaster recovery

Whether you need a more sophisticated approach to data backups or you want to keep downtime to a minimum, Microsoft Azure’s disaster recovery tools are worth checking out. But how do they work? In short, Azure has some of the leading encryption features in the industry, helping you to stay compliant and improving your continuity plan in case something does go wrong with Azure consulting services. 


When time is of the essence, backing up complete systems and their data to the cloud ensures that you can stay within recovery targets, so your customers don’t experience any lag in services or functionality. You can make these backups in addition to your on-site data storage plans, such as in a hybrid method, or as one of many backups stored completely to the cloud.
You don’t need to own your own servers to keep data safe, either. And accessing cloud backups takes significantly less time than the “tapes” of traditional onsite servers.

Virtual systems testing

Perhaps the most promising benefits of Azure Cloud are the testing capabilities. You don’t have to wait until something bad happens to know how your applications will behave, what your customers will do, or how much loss will occur. Your continuity plans can be tested virtually to see the “worst-case scenario,” which gives you the information you need to tweak and revise your plans with Azure consulting services. 

No surprises

You can also run dev-test copies of your workloads without affecting users, and you can even test new versions with your existing live data for a seamless transition during launch. Basically, you can make surprises a thing of the past with all of these testing options. Azure also contracts with several third-party solutions, such as Rackspace and Rubric, so you can stick with the tools you know and love.


  • Of all the benefits Microsoft Azure offers, the company is most vocal about its security offerings. Microsoft invests more than $1 billion each year on cybersecurity research and development. It advertises its multi-layered security as a way for businesses to utilize the power of remote physical datacenters without compromising confidential data with Azure consulting services. 
  • Microsoft has created a system with security controls integrated into both the hardware and the firmware, and customers get access to the expertise of more than 3,500 global cybersecurity experts with intimate knowledge of cloud-specific attacks, such as Distributed Denial of Service (DDoS).
  • The company backs up these promises with multiple compliance certificates, and has more than any other provider, including FERPA, IRS, HIPAA, and GDPR. Users are also empowered to protect data on their end with multi-factor authentication, stringent application password requirements, and training on the latest threats.

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